Tuesday, December 31, 2019

Alam - Free Essay Example

Sample details Pages: 3 Words: 767 Downloads: 2 Date added: 2017/09/22 Category Advertising Essay Did you like this example? BERYL’S PLACE At Beryl’s it’s all about delivering the best chocolates in Malaysia. Beryl’s chocolate wonderland Seri Kembangan, Selangor Darul Ehsan Beryl’s chocolate kingdom Jalan Imbi , Kuala Lumpur PRODUCT Beryl’s product carries this implied promise of the very best in chocolate products and the Beryl’s brand is now synonymous with that expectation. We commit a substantial amount of time, effort and resources towards the development of unique chocolate combinations. Many of these use local and regional ingredients including durians, mangoes and even chilies to create chocolate blends like no other. This development process starts however with the finest raw materials including some of the world’s best cocoa beans from Ghana. The use of the best raw material is, we believe important in ensuring the finest finished products. The examples of Beryl’s product are: *PANNED CHOCOLATE * BAR CHOCOLATE * MINI CHOCOLATE *TIRAMISU CHOCOLATE PROMOTION Promotion strategy for market expansion The following are some of the strategies used by Beryl’s for market expansion: †¢ Availability of BERYL’S enhanced through an expansion of the vending machine network. New consumption opportunities for chocolates and confectionery were identified and developed in areas like railway platforms, college canteens and major events. †¢ Beryl’s give sample at several supermarket to people taste it before buy. PRICE The price of Beryl’s chocolate is cheaper than the other chocolates from other country. It is because the factory of Beryl’s chocolate locat ed at Malaysia. So, it only use less cost to transport the chocolates to supermarket or shop nearby. PRICING STRATEGY A key advantage of maintaining a strong brand image in a competitive market is a degree of flexibility in the pricing strategy. Don’t waste time! Our writers will create an original "Alam" essay for you Create order It is a common characteristic of imperfectly competitive markets for producers to concentrate on non-price competition. When looking at the pricing strategy for Beryl’s, it can be seen from the figures that the real price has remained remarkably stable over the last sixty years. CADBURY PLACE In 1824, quaker John Cadbury opened a small shop in Birmingham, England, where he sold tea, coffee, cocoa and drinking chocolate. This humble beginning would eventually grow into a giant company that today exports products around the world. Major markets include: Australia Canada New Zealand United Kingdom United States PRODUCT In fact, Cadbury’s had become a brand virtually generic to chocolates. Then chocolates were used to reward and reinforce positive behavior and hence were categorized as a luxury reserved for special occasions. This was, a stark contrast to the west where chocolates were snacked on, eaten as mini meals or just to suppress pangs of hunger. The examples of Cadbury product are: CRUNCHIE DAIRY MILK TIME OUT CREME EGG PROMOTION STRATEGY Advertising A TV ad campaign was devised illustrating one of the important consumption occasions (watching TV in the evening), and it was aired for eight weeks. This advertisement reached 85% of the market and was seen by every adult in the target audience at least seven times. Sampling From experience, Cadbury knew that in-store sampling was vital for a successful launch of dairy milk. A major sampling and couponing campaign was devised whereby three-day sampling events were carried out. Public Relations One of the most underestimated areas of the marketing mix, PR is invaluable for awareness building of an intended usage occasion. PR can reach consumers when they are least expecting it, and outside the normal forms of contact like instore,TV etc. PRICE Despite intensifying competition for target share and a stream of new product, pitted against each other, the price line of Cadbury had move upward over the past one year. *Brands such as Cadbury’s Eclairs, where the unit price is lower, have seen a sharperner price hike. *MAXIMUM RETAIL PRICE- based execise duties, which have been introduced on chocolates in the latest budget could a lso add to the production cost especially in the premium categories. FACTORS INFLUENCING PRICING OF CADBURY Internal Factors †¢ *Corporate and marketing objectives of the firm. *The image sought by the firm through pricing. *The characteristics of the product. Price elasticity of demand of the product. *The stage of the product on the product life cycle. *Use pattern and turn around rate of the product. External Factors *Market characteristics. *Buyer’s behavior in respect of the given product. *Bargaining power of major customers. *Competitors pricing policy. *Government controls. CONCLUSION REFERENCES 1. https://www. cadbury. co. uk/home/Pages/home. aspx 2. https://www. berylschocolate. com/ 3. https://www. kraftfoodscompany. com/Brands/largest-brands/brands-C/Pages/creme_egg. aspx 4. https://www. koko. gov. my/lkmbm/loader. cfm? PageNum_dbdata=2viewMode=archivetype=Newsid=95 5.

Monday, December 23, 2019

In their respective writings, both philosophers Plato and...

In their respective writings, both philosophers Plato and Francis Bacon try to answer the straightforward, yet trying question of how one truly knows what they claim to know. Plato, equipped with his writing, Allegory of the Cave, takes a strike at this question using a dialogue structured text to give his position on the subject. On the other hand, Bacon takes a different approach as he constructs a list of four false images of the mind, which he labels as idols, and believes to be the answer to this topic. While engaging in different approaches, both philosophers are successful in answering the question at hand, as well as fundamental issue they approach in their logical thinking, while also coming to agreement on some of these issues.†¦show more content†¦Furthermore, Bacon defines an idol as an image held in the mind which receives praise from disillusioned people but is without substance in itself. Within these four idols, each one has its own fundamental issue that one has to deal with. The first, Idol of the Tribe, is focused with the matter of deceptive beliefs and people’s following of their preconceived ideas about things. He states that within this idol, â€Å"Men become attached to certain particular sciences and speculations, either because they fancy themselves the authors and inventors thereof, or because they have bestowed the greatest pains upon them and become most habituated to them.† (Bacon 887). Another issue Bacon comes to is with the Idol of the Cave. This idol states that re those which arise within the mind of the individual Both Plato and Bacon’s reasoning for how we know what we know both have areas where both philosophical thinkers share similar ideas. One example in which they both come to agreement is with the issue of people struggling to acknowledge that their previous notions are invalid. In Plato’s allegory of the Cave he states â€Å"And if he is compelled to look straight at the light, will he not have a pain in his eyes which will make him turn away to take refuge in the objects of vision which he can see, and which he will conceive to be in reality

Saturday, December 14, 2019

Defining ‘Multicultural Education’ and the Need for It in Singapore Free Essays

Increasingly insensitive, crude and discriminatory racial remarks about ethnic groups other than their own have been heard to escape the lips of our young preschoolers at an alarming frequency and with a degree of nonchalance that is disconcerting. A good number of young children in the local childcare scene reveal a warped impression of other races, especially those of darker skin tones, as they pass comments such as, â€Å"Eee†¦ Indians are so smelly,† or create verses to juvenile games like, â€Å"A, E, I, O, U; ‘Mangkali’ (referring to Indians) love you! Dr. Darlene Powell Hopson, co-author of Different and Wonderful: Raising Black Children in a Race-Conscious Society explains that because of their advancing perceptual skills, children are increasingly able to recognize the apparent outward differences in people- varying skin tones, facial and bodily features, hair textures, and eye colors. We will write a custom essay sample on Defining ‘Multicultural Education’ and the Need for It in Singapore or any similar topic only for you Order Now With this enhancing perceptual ability follows the development of children’s individual character. As each child’s sense of identity and interpersonal skills begin to mature, his individual preferences, likes and dislikes, as well as his own opinions begin to form and become established in him. A sense of autonomy naturally unfolds along with the urge to exercise and assert this newfound personal right to make one’s own views heard and known. This implies that the child will begin to form opinions and judgments of a person based firstly on the most obvious aspect of the other party- the outward appearance. The child will decide if what he sees appears pleasing to his eyes. Because preschoolers also develop a desire for social acceptance, peer pressure will majorly influence his final decision of whether he will open his arms in approval, acceptance and favor of that individual. Retaining a discriminatory attitude toward someone because of his/her race causes serious obstacles to young children’s healthy development. â€Å"[T]hey end up with a warped perception of the realities and demands of everyday life. (Veel, E. Singapore’s Child: Celebrating Diversity (July 2008), pg. 29. ) If Feng Kai, a child with a bias against other races, is given the opportunity to make a choice between partnering with Govindasamy and Mei Ling, thinks to himself, ‘I don’t want to hold hands with Govinda. I don’t want my hands to become dirty,’ and ends up choosing Mei Ling instead, Feng Kai deprives himself of the chance to become better acquainted with Govindasamy a nd to benefit from his association. In judging Govindasamy by a baseless biasness, Feng Kai chooses to stop himself from making a friend. If this misconception is not corrected, Feng Kai will learn to allow the superficial aspects of things to influence his daily decision-making significantly. In teaching Feng Kai to look beyond the obvious outward differences of skin color, and into Govindasamy’s values and personality instead, we help Feng Kai to develop the ability to recognize and appreciate actuality beyond superficiality – an ability that will help him function effectively as a person. Dr. Roy Kaplan, executive director of the Tampa Bay chapter of the National Conference for Communities and Justice, comments, â€Å"Nobody’s born a bigot. † Evidence shows that prejudices which exist within the young are nurtured primarily by the influences that children are exposed to most often and most extensively. Principally, these include their home environment, the behavior of family members and close friends (including the peer pressure they are subject to in school), as well as the childcare setting. While the moral education children receive from home and the examples that family members and friends set that influence children most profoundly are factors beyond our power to control, the childcare setting is the only aspect in this, our cause to foster racial awareness, which lies within our ability to manage and steer in the direction of our objectives. It is essential for children to learn that they must overcome racism and all forms of bigotry; for if not, our society’s rising generation will grow up o sow racial discord which could reap very adverse repercussions for Singapore: a breakdown of societal unity and a rise of internal contention and dissensions could very possibly ensue. But in order to achieve this democracy in the childcare sector, children must first understand why they ought to overcome racial biasness and look beyond the differences that exist within them. This is where our action research entitled ‘Multicultural Education through Creative Dramaà ¢â‚¬â„¢ comes into play in the picture, to facilitate the conversion of racial disharmony to racial unity among young children in Singapore. How to cite Defining ‘Multicultural Education’ and the Need for It in Singapore, Papers

Friday, December 6, 2019

MIXED EMOTIONS Essay Example For Students

MIXED EMOTIONS Essay Should the upcoming stanza from Byrons poem be omitted from the final draft of the poem? Many people ask this question because it could change the meaning of the poem entirely. Each individual needs to look at the entire poem and decide for himself and make a fair judgement. Then fare the well, FannyNow doubly undone,To prove false unto manyAs faithless to one. Thou art past recallingEven would I recall,For the woman once fallingForever must fall. This is a verse that was left out of Lord Byrons final draft of the poem ?When We Two Parted.? It can thoroughly be argued whether or not this stanza should or should not have been taken out of the version of the poem that we read today. I personally feel that the verse should have been deleted from the poem for many reasons. First of all, I feel that once a poem mentions a name, it somehow loses some important meanings a symbolism for the reader. Also, a name can cause the general reader to no longer be able to relate and get the most out of the poem. In my opinion, it is really important for a reader to be able to relate what he is reading to his own life. This helps him to get a full understanding of what messages that the poem is trying to convey. The use of names in certain poems can make that task much more difficult for a reader to accomplish. In Byrons poem, Lady Frances Wedderburn Webster is the subject of his poem and he refers to her as ?Fanny? in the verse of the final draft. I do not think that the poem loses any meaning because the stanza was left out of it. Actually, the first time I read the poem, I was really drawn to it because of all the emotions that were brought forth. An example of an emotion th at was present in the poem comes from the second stanza. The dew of the morningSunk chill on my brow-It felt like the warning Of what I feel now. In this part of the poem, Byron is referring to the sorrow that he is feeling because Fanny is no longer with him. He is mourning over her because she has passed away. Another aspect of this sorrow is that he cannot express his feelings openly because he and Fanny were the subject of gossip because it was thought that they were having an intimate affair. They did supposedly have a close relationship, but it was strictly a plutonic one. I also think that this is a very important reason as to why he decided to delete the verse out of his poem. Even though he is writing about a particularly important person from his life, the emotions of sadness and the feelings of despair are not lost because he decided not to mention Lady Francess name outright. In fact, because the name is not clearly mentioned in the poem, it allows someone who has experienced a similar loss in his or her life to really identify with the feelings that Byron is expressing in his poem. The reader can therefore take pe rsonal solace in the poems words and deal with the loss. It can also allow a person to release any of his pent up emotions. Honestly, when I noticed the footnotes and the missing stanza at the bottom of the page, I put the verse into the poem and it really did not have the same meaning and symbolism to me. This is due to the mentioning of Fanny. In my opinion, this puts a vast amount of distance between the poem and the reader. It does not allow the reader to feel the same emotions or be able to fully relate to the poem. Instead, the stanza causes the reader to express more feelings of empathy. I do not think that Byron wrote this poem in order to receive sympathy. Personally, that is the effect that the missing stanza had on me. On the contrary, I am sure that many people feel that the verse should not have been omitted from the final draft of the poem. This is because a lot of people feel that names can and do add a lot of symbolism and meaning to certain works. It is also argued that this is what Byron wrote and should have kept because it is his situation, his loss, his feelings, and his poem. This is what Byron wanted or intended with the poem. Maybe he needed to express himself in order for him to deal with his pain and his emotions. He could have written his poem not knowing whether or not anyone else would ever read it. Therefore, it really does not matter whether or not he chooses to put names in any of the poems. .ucf32b67e70be8ffd0546c98d716dc9ef , .ucf32b67e70be8ffd0546c98d716dc9ef .postImageUrl , .ucf32b67e70be8ffd0546c98d716dc9ef .centered-text-area { min-height: 80px; position: relative; } .ucf32b67e70be8ffd0546c98d716dc9ef , .ucf32b67e70be8ffd0546c98d716dc9ef:hover , .ucf32b67e70be8ffd0546c98d716dc9ef:visited , .ucf32b67e70be8ffd0546c98d716dc9ef:active { border:0!important; } .ucf32b67e70be8ffd0546c98d716dc9ef .clearfix:after { content: ""; display: table; clear: both; } .ucf32b67e70be8ffd0546c98d716dc9ef { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ucf32b67e70be8ffd0546c98d716dc9ef:active , .ucf32b67e70be8ffd0546c98d716dc9ef:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ucf32b67e70be8ffd0546c98d716dc9ef .centered-text-area { width: 100%; position: relative ; } .ucf32b67e70be8ffd0546c98d716dc9ef .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ucf32b67e70be8ffd0546c98d716dc9ef .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ucf32b67e70be8ffd0546c98d716dc9ef .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ucf32b67e70be8ffd0546c98d716dc9ef:hover .ctaButton { background-color: #34495E!important; } .ucf32b67e70be8ffd0546c98d716dc9ef .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ucf32b67e70be8ffd0546c98d716dc9ef .ucf32b67e70be8ffd0546c98d716dc9ef-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ucf32b67e70be8ffd0546c98d716dc9ef:after { content: ""; display: block; clear: both; } READ: The Red Scare EssayByron is his time was a genius and it should not be up to the average read or critic who thinks he is some sort of demi-god by changing this brilliant master piece. Byron wanted that verse omitted so thats the way it should be! This particular poem brought out hidden feeling and emotions that I didnt think existed. However, with the use of the stated name, the poem lost some of its sentimental value.